Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...

Diana is a News Writer from Peru. She graduated as a journalist in 2020 and has since gained experience in news, social media, and marketing. Previously, she worked as a tech and gaming news writer in ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Do you remember when brands launched their first products in Second Life, ...

Chipotle, the US Mexican restaurant chain, introduced a new generation to a legacy promotion by entering the metaverse, resulting in over 8m plays of an online game and more than 4.6bn PR impressions.